Best and Worst Customer Loyalty

By CIOinsight  |  Posted 11-14-2007 Print


Transforming Banks for a Digital Future: The Winners, The Losers, and the Strategies to Beat the Odds

A look at how IT providers stack up in reliability, loyalty and value.

Best and Worst at Customer Loyalty

Customer loyalty is rising. The average loyalty score for all companies we surveyed rose to 84 percent, the highest since 2003. Last year, only five firms earned loyalty grades of 90 percent or higher; this year, 11 companies did. Loyalty leader Red Hat score gained seven points; Accenture scored lowest again.

% Yes
1 Red Hat 97%
2 Cisco Systems 95%
2 Google† 95%
4 Check Point Software 94%
4 VeriSign 94%
6 Citrix Systems 93%
6 Research in Motion 93%
8 Hewlett Packard 92%
8 Trend Micro 92%
10 Adobe† 91%
10 McAfee 91%

†Not in 2006 vendor value survey


% No
1 Accenture 38%
2 CA 32%
3 Novell 30%
4 Sprint Nextel 29%
5 Qwest Communications 27%
5 T-Mobile 27%
7 AT&T (including Cingular) 26%
8 Nortel Networks 25%
9 Deloitte† 21%
9 Oracle (including Hyperion) 21%
9 SunGard 21%
9 Verizon Communications 21%

†Not in 2006 vendor value survey

Next Page: Two to One Improvement


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