Strategic Tech Slideshow: Google Chromebook: 10 Reasons It's Not Catching on At Work

By Don Reisinger  |  Posted 05-16-2012
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Ignorance Isn't Bliss

Ignorance Isn't Bliss

Oddly, Google has decided to all but ignore Chromebooks over the last several months. While the company is still selling them, it hasn't mentioned plans to improve the product line or a strategy to increase sales.
Just a year ago, Google was trumpeting Chromebooks, a category of laptops that, the company said, would be able to achieve great heights in the computing market. The devices ship with Chrome OS, a new operating system from the search giant, and offer small, highly mobile form factors. With Chromebooks floundering on store shelves over the last several months, it's clear now that Google was off target in its understanding of the computing space. Looking ahead, it's becoming increasingly likely that Google and its hardware partners will need to leave the space rather than try and compete. In this CIO Insight analysis, we examine 10 reasons why Google Chromebooks have fallen short of expectations.


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