Match Value Measures to Business-IT Investment Portfolio
The New Reality for Customer Engagement
Many enterprises try to map to business objectives, but fall into a trap when they don't link to portfolio categories and measures. It's somewhat like a person trying to earn more income from a retirement portfolio without ever specifically changing asset allocation strategy.
In IT terms, CIOs will say their portfolio includes "build" and "run." In retirement terms, this is like saying they want to "preserve capital" and "grow earnings." These are broad-brush statements, not tied to practical business objectives for product flexibility, data integration or resilience. More specific statements can drive architecture, hardware and software acquisition, operations design, and resulting metrics.
Tip for Matching Value Measures to Business-IT Investment Portfolio
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