Steve Jobs on iPhone 4 Antenna Woes
The New Reality for Customer Engagement
When Apple CEO Steve Jobs took the stage July 16, 2010, in Cupertino, CA, for an impromptu press conference to discuss iPhone 4, some wondered if he would apologize to customers for an antenna flaw. Others wondered if he would recall the beleaguered smartphone. Jobs did neither. Instead, he spent nearly an hour showing statistics to try and prove that iPhone 4 antenna problems aren't as bad as users are saying. He then offered a free case to any iPhone 4 owner through September 30. If the user is still unsatisfied, they can bring the iPhone 4 back for a full refund.
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