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The Green Enterprise? Skeptics Abound

By Dennis McCafferty  |  Posted 08-20-2010 Print
CIOs and other top IT decision-makers are often at the forefront of "green" initiatives within their organizations. But a revealing study, Sense and Sustainability, from global communications firm, Gibbs & Soell, and research firm Harris Interactive, indicates that only a minority of IT managers and other executives surveyed indicate that businesses today are committed to "green" advancements and practices. An even smaller percentage of the general public feels this way. More than 300 Fortune 1000 executives were interviewed for the survey. Findings run counter to a report earlier this year from the U.N. Global Compact and Accenture, which found that many CEOs see clear business value in sustainable practices.


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