The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
Books and Papers
- Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
By Thomas T. Nagle and Reed K. Holden. Prentice Hall PTR, January 2002
- "Pricing as Entrepreneurial Behavior"
By Minet Schindehutte and Michael H. Morris. Business Horizons: Indiana University Kelley School of Business, JulyAug. 2001, pp. 4148
The Web site of the Professional Pricing Society, a nonprofit organization of pricing and marketing professionals
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