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Resources

By Amy Cortese  |  Posted 03-01-2002 Print Email

WEBINAR:
Live

The New Reality for Customer Engagement


Date: 5/31/2018 @ 1 p.m. ET

Resources

Books and Papers

    Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
    By Thomas T. Nagle and Reed K. Holden. Prentice Hall PTR, January 2002

    "Pricing as Entrepreneurial Behavior"
    By Minet Schindehutte and Michael H. Morris. Business Horizons: Indiana University Kelley School of Business, July–Aug. 2001, pp. 41–48

Web Sites

    www.pricing-advisor.com
    The Web site of the Professional Pricing Society, a nonprofit organization of pricing and marketing professionals


 

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