Becoming a Digital Business
Accenture identifies seven major technology trends that are transforming the business landscape.
Given that these technology trends are essentially leading to the creation of digital businesses, Daugherty says Accenture will be advising both business and IT professionals about how seminal 2013 will be from an IT perspective. Daugherty says businesses that fail to harness these emerging technologies risk being usurped by existing rivals or startups that will leverage these trends to create more efficient digital business processes.
"We think these issues are going to need to be addressed by the CEO and the rest of the business in addition to the CIO," says Daugherty. "So this year we're going to put more emphasis on making sure the business understands what's really already starting to occur."