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Gaining a Digital Advantage

By Samuel Greengard  |  Posted 11-26-2012
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Gaining a Digital Advantage

Gaining a Digital Advantage

Digital Maturity Matters
The study found that four primary types of organizations exist: Beginners, Conservatives, Fashionistas and Digiratis.

Over the last few years, a confluence of devices, systems and processes has resulted in a business environment that's increasingly digital, but how digitally innovative a company is varies greatly. According to a recent Capgemini Consulting and MIT Sloan Management report, The Digital Advantage: How Digital Leaders Outperform Their Peers in Every Industry, executives from nearly every industry “face a bewildering array of new digital opportunities." The report, which examined practices at more than 400 large firms over a period of two years, studied the use of emerging technologies, including analytics, mobile and embedded devices. It found that companies that transform their business through technology realize a “digital advantage” and demonstrate significantly better financial performance versus their less digital peers. However, the research also revealed that few firms are truly adept at capturing the benefits of today's digital tools.

Samuel Greengard is a freelance writer for Baseline.


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