How Innovation Stacks Up Around the World

By Karen A. Frenkel  |  Posted 04-20-2015 Email

U.S. companies are innovating faster and more frequently than their European counterparts, according to a new study. The study also finds that automation is the key to managing an increasingly diverse, complex business environment and delivering fast, flexible services that meet escalating demand. But there is global concern that lack of innovation will deter business. "Without automation, businesses are doomed to fail at keeping pace with the new and disruptive technologies changing the global marketplace," according to the study, "Innovate or Perish," which was sponsored by business automation firm Automic. Conducted by Vanson Bourne, the study surveyed 4,400 individuals in France, Germany, the United Kingdom and the United States. Respondents included 400 senior business and IT leaders (100 in each country) and consumers from a broad demographic profile. These executives' companies were in energy and utilities, financial services, retail and telecommunications. "The global marketplace is changing and the IT factory has to be more responsive, agile and creative in the way it engages with the business and more importantly, the customer base," said Chris Boorman, Chief Marketing Officer at Automic. "This research highlights the growing importance of utilizing technology as a key instrument in engendering disruptive and strategic innovation."

Karen A. Frenkel writes about technology and innovation and lives in New York City.


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