Tech Investments Create New Strength, More Agility

By Dennis McCafferty  |  Posted 02-12-2013
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Tech Investments Create New Strength, More Agility

Difference Maker  74% of companies that have strong business resources and invest more in technology are highly competitive, as opposed to 35% of those that don’t.

If your company is sitting on the sidelines when it comes to making significant investments in the cloud, mobility and collaborative technologies, it may well suffer bottom-line fallout in the near future. Global companies that commit to these IT solutions are proving to be more agile and competitive than those that don’t, according to recent survey findings from AT&T and INSEAD, a leading international business school. “There’s clearly a direct link between specific technology investments and improved organizational performance when these investments are made carefully,” says Theodoros Evgeniou, associate professor of Decision Sciences and Technology Management at INSEAD, and Academic Director of INSEAD eLab. “We are excited by this research because it provides new data that can help business leaders decide how to invest in technology. CEOs must ask a very simple question before adopting any new technology: Is our organization and our digitized platform ready?" More than 225 technology leaders worldwide participated in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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