A new Digital Marketing Spending report from Gartner, which is based on a survey of more than 250 marketers from U.S. companies with more than $500 million in annual revenue, finds that spending on digital marketing currently averages 2.5 percent of company revenue, but those marketing budgets are expected to rise by 9 percent in 2013.
While the return on investment with digital marketing remains a little murky, organizations are continuing to invest heavily in an activity that they see as being critical to their organization’s long-term success.
In fact, many CMOs will be outspending the IT organization on IT by 2017. More challenging yet, Gartner says the majority of CMOs have hired their own CTOs.
Percent of Company Revenue Spend on Digital Marketing It will rise by 9% in 2013, on a base of 2.5% of company revenue.
IT Solutions Builder TOP IT RESOURCES TO MOVE YOUR BUSINESS FORWARD
Which topic are you interested in?
What is your company size?
What is your job title?
What is your job function?
Searching our resource database to find your matches...