What CEOs Expect From IT Investment

By Dennis McCafferty  |  Posted 04-17-2015 Email

CEOs no longer perceive of tech operations as some esoteric organizational function that they can keep at a distance. In fact, the majority of corporate leaders believe IT plays an essential role in making strategic decisions, according to a recent survey from PwC. Its "18th Annual Global CEO Survey" report indicates that CEOs want to emerge as "digital champions," while using tech to achieve competitive advantage. However, they also feel that certain aspects of the digital landscape–especially network attacks–can threaten growth. The rapid pace of tech change also presents challenges and, as a result, a notable share of CEOs said they'll form partnerships to access new and emerging IT. "To navigate this digitally led economy, business leaders will need to understand how technology can improve their operations and bring them closer to their customers; embrace collaboration both inside and outside the business; and identify a rich and varied talent pool," according to the report. "More than anything, though, they'll have to develop a flexible vision that allows them to pinpoint their company's strengths, even as their customers, sectors and markets change in front of their eyes." More than 1,320 global CEOs took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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