Would you like to improve your ability to gain buy-in from the C-suite and other key, organizational influencers for your IT initiatives? Do you sense that you could do a better job of commanding attention—and instant respect—from your tech teams? Are you curious about the innovative ways that companies are turning to game play to spark creativity and collaboration—and grow new revenue streams? Then you're in luck. Our spring reading list addresses these and other topics, drilling deeply into subject areas that will elevate your capabilities as a well-rounded tech leader. The books cover the range of the everyday basics, such as a handy "dictionary" of a wealth of business-related terms and concepts. They also weigh in on the evolving business relationship between marketing and IT, as well as the need to add value to your customer relationships. In other words, our spring list gives you a lot of new terrain to explore.
Converge: Transforming Business at the Intersection of Marketing and Technology
By Bob Lord and Ray Velez
Wiley; available now
The leaders of Razorfish reveal how the merging of marketing and IT is essential for meeting the demands of today's technology-enabled consumer.
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