Would you like to improve your ability to gain buy-in from the C-suite and other key, organizational influencers for your IT initiatives? Do you sense that you could do a better job of commanding attention—and instant respect—from your tech teams? Are you curious about the innovative ways that companies are turning to game play to spark creativity and collaboration—and grow new revenue streams? Then you're in luck. Our spring reading list addresses these and other topics, drilling deeply into subject areas that will elevate your capabilities as a well-rounded tech leader. The books cover the range of the everyday basics, such as a handy "dictionary" of a wealth of business-related terms and concepts. They also weigh in on the evolving business relationship between marketing and IT, as well as the need to add value to your customer relationships. In other words, our spring list gives you a lot of new terrain to explore.
The Three Rules: How Exceptional Companies Think
By Michael Raynor and Mumtaz Ahmed
Portfolio/Penguin; available in May
From a database of more than 25,000 companies from hundreds of industries covering 45 years, two Deloitte authors identify three rules that companies should follow to achieve exceptional performance.
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