CIOs, other executives and employees all place a high priority on corporate values—and feel their organizations should be doing more to convey a sense of meaningful purpose, according to a recent survey from Deloitte. Yet opinions vary between senior managers and workers about how their companies are falling short. What's clear is that businesses which do promote a strong sense of purpose end up reaping substantial rewards, with respect to higher revenues, happier customers and a fully engaged workforce. "Organizations with a culture of purpose focus on delivering meaningful impact for all their stakeholders—customers, employees and communities," says Punit Renjen, board chairman for Deloitte. "Many businesses have made great strides to strengthen their role as corporate citizens. However, there is still so much more work to do. What companies do for clients, people, communities and society are all interconnected. A culture of purpose ensures that management and employees alike have a reason to go to work every day." A total of 1,310 professionals—with nearly 300 being executive level—took part in the research, which was conducted online by Harris Interactive.
Conflicting Motivations 51% of execs say their organization's sense of purpose is part of the reason they chose to work there, but just 28% of employees agree.
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