CIOs, other executives and employees all place a high priority on corporate values—and feel their organizations should be doing more to convey a sense of meaningful purpose, according to a recent survey from Deloitte. Yet opinions vary between senior managers and workers about how their companies are falling short. What's clear is that businesses which do promote a strong sense of purpose end up reaping substantial rewards, with respect to higher revenues, happier customers and a fully engaged workforce. "Organizations with a culture of purpose focus on delivering meaningful impact for all their stakeholders—customers, employees and communities," says Punit Renjen, board chairman for Deloitte. "Many businesses have made great strides to strengthen their role as corporate citizens. However, there is still so much more work to do. What companies do for clients, people, communities and society are all interconnected. A culture of purpose ensures that management and employees alike have a reason to go to work every day." A total of 1,310 professionals—with nearly 300 being executive level—took part in the research, which was conducted online by Harris Interactive.
Employee Picks for Top Company Value Drivers Offering employee development, education, training and mentorship: 75%, Providing business services and products that make a meaningful impact for customers: 69%, Benefiting society: 66%, Encouraging community outreach and volunteerism: 60%
IT Solutions Builder TOP IT RESOURCES TO MOVE YOUR BUSINESS FORWARD
Which topic are you interested in?
What is your company size?
What is your job title?
What is your job function?
Searching our resource database to find your matches...