CIOs and CMOs Are Aligning on Tech Strategies

CIOs and CMOs Are Aligning on Tech Strategies

IT ConvergenceIT Convergence

83% of CIOs recognize the need to align tech with marketing, compared to 69% of CMOs.

Top Reasons for Greater CMO-CIO Alignment, According to CIOsTop Reasons for Greater CMO-CIO Alignment, According to CIOs

Tech is more available and can be applied to marketing in new ways: 34%, Marketing is more about digital now, which requires more technology: 31%, Tech now underpins and shapes the customer experience: 31%, The leveraging of enormous volumes of data is increasingly important: 31%, The global complexity of marketing programs and channels need IT innovation: 31%

Top Reasons for Greater CMO-CIO Alignment, According to CMOsTop Reasons for Greater CMO-CIO Alignment, According to CMOs

Marketing is more about digital now, which requires more technology: 30%, Access to customer insight and intelligence is critical to a competitive advantage: 26%, Tech now underpins and shapes the customer experience: 25%, The digital transformation of business is driving the need for cross-functional cooperation: 25%, The leveraging of enormous volumes of data is increasingly important: 23%

Top-Level SupportTop-Level Support

61% of CIOs say their CEO actively encourages CMO-CIO collaboration.

The Customer ExperienceThe Customer Experience

56% of respondents agree that marketing owns the customer experience.

Useful Knowledge, Part IUseful Knowledge, Part I

54% say their CMO understands the company’s tech infrastructure and development process, and 51% say marketing employees understand IT.

Useful Knowledge, Part IIUseful Knowledge, Part II

53% feel their IT employees understand marketing programs and objectives.

A Lack of ConsiderationA Lack of Consideration

50% say marketing often pulls in technologies without proper consideration for IT standards and architecture.

A Fast PaceA Fast Pace

43% believe that marketing requirements and priorities are changing too fast to keep up with.

More Input NeededMore Input Needed

41% say marketing doesn’t provide adequate levels of business requirements.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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