The Approaching Era of Hyper-Personalization

With the advent of Bluetooth low energy and related technologies, businesses will have the ability to profit from hyper-personalization and super-targeted marketing.

People, target

introduced Bluetooth low energy standards into Android 4.3. There are quite a number of OEMs working on the sensors for iBeacon devices now. This will create significant momentum, especially with the large and profitable ecosystem that Apple operates with its loyal customers and its massive app developer community. Bluetooth low energy, along with AirDrop and Apple’s indoor mapping technologies, could create a whole new layer of context for brick-and-mortar businesses—and a range of potential new apps. With proper encryption and security provisions, it could even close the cycle with e-payment options for in-store purchases.

So, the next time you are in a shopping mall, pay close attention to your smartphone. You might discover a whole new facet of your shopping experience.

Yes, it’s time to get ready for the era of hyper-personalization and super-targeted marketing.

About the Author

Sandeep Kishore is corporate vice president and global head of sales and practice for engineering and research and development services, HCL Technologies.

This article was originally published on 10-28-2013
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