Big Data Analytics Leaders Face Big Misgivings
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Lukewarm Reception
Only 44% of survey respondents using big data analytics (BDA) are "very” satisfied with their execution of this, and 40% are very satisfied with their BDA tools. -
Departmental Drain
53% of those surveyed said it is challenging to maintain the IT infrastructure required to support BDA, and 40% said BDA is straining IT resources. -
Healthy Skepticism
32% of surveyed leaders said the business utility of BDA is sometimes questionable. -
Biggest BDA Business Impact Areas
Logistics: 64%, Marketing decisions: 60%, Competitive intelligence: 59%, Product development: 58%, Consumer behavior understanding: 57% -
Top Big Data Sources of Interest
Databases: 76%, Security data: 66%, Compliance data: 64%, Social media data: 58%, Machine data: 52% -
Top Capabilities among Current BDA Users
Getting results within hours or days: 69%, Accessing all data sources: 68%, Obtaining results in visual forms: 65%, Easily sharing results: 60%, Containing data in a centralized reservoir: 59% -
Out of Reach
53% of those surveyed said it's challenging to link existing, traditional databases with new technologies needed to support BDA. -
Bait and Switch
55% of surveyed decision-makers said many vendors sell "big data tools" that are really just rebranded "small data" apps that can't handle the full magnitude of all data options. -
Blurred Line
42% of survey participants said there is confusion with respect to where "small data" stops and "big data" begins. -
Inseparable Pair
Nearly three-quarters believe that BDA will prove essential for any Internet of things (IoT) initiatives.
A majority of companies are falling short of expectations in deploying big data analytics, according to a recent survey from Platfora. The report, titled "Big Data Analytics Status, Opportunities and Pain Points," indicates that BDA leaders struggle to link existing, traditional databases (such as enterprise data warehouses) with new technologies which are needed to support these efforts (such as Hadoop). It doesn't help that available tools out there are frequently billed as big-data worthy but are really only capable of working with small data. Or that a notable share of BDA leaders openly question whether their initiatives actually support a viable business function. The time to sort out these issues, however, is now: More than one-half of organizations are either already deploying BDA or will plan to do so in 2015. And these technologies will prove critical in managing Internet of things (IoT) projects, among other high-priority tasks. More than 120 U.S. BDA purchase decision-makers and influencers took part in the research, which was conducted by Luth Research.