How the Digital Age Is Changing Business Forever

By Dennis McCafferty  |  Posted 04-22-2015 Email

Remember when offices closed at 5 p.m.? Or stores shut down on Sundays? While this was the norm just a generation ago, it may seem like an eternity for CIOs and other executive leaders. That's because the digital age continues to change all the rules seemingly every day. To lend perspective, a recent survey from EMC and the Institute for the Future takes a broad view of a wide range of impactful, tech-driven changes. The resulting Information Generation report reveals, for example, that customers are increasingly expecting more from companies–including faster access to services and 24/7 company availability, not to mention more platforms and highly personalized interactions. Analytics certainly plays a big role in the ongoing transformation, but many organization leaders confess that they're struggling with data overload. In addition, a significant share said they don't know how to capitalize on data, or act upon it in real time. It would help, findings show, if more IT departments deployed a systematic way to keep execs informed about tech and analytics on a constant basis–another quality lacking within today's organizations. An estimated 3,600 global directors and C-suite level executives took part in the research, which was conducted by Vanson Bourne.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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