IT Getting Tough on March Madness Activity

By Dennis McCafferty  |  Posted 03-19-2013
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IT Getting Tough on March Madness Activity

Aggressive Move  48% of IT professionals say their company takes some level of action to block, throttle or ban streaming non-work content.

While it’s fun, the upcoming March Madness college hoops tournament clearly can disrupt your IT operations. In fact, four of ten IT pros say the resulting streaming downloads and other content demand will impact network traffic, according to previously reported research from Modis. Of those affected, 37 percent report their networks have slowed down, while 34 percent report the activity has essentially shut down their networks for a period of time. So as the tourney approaches this year, Modis has come up with new findings to reveal that CIOs and their IT staffers are, ahem, stepping up their game. In fact, a significant share plans to block March Madness-related videos and other content. And a great number of departments intend to monitor user activity. But taking the network concerns out of the equation, an entirely separate survey from OfficeTeam suggests that office enthusiasm for the games has no negative impact on overall employee productivity. So how’s this sound, CIOs? Recognize that March Madness can serve as a manageable distraction–perhaps even a team-building opportunity– while calling for policies that won’t burden your network and IT personnel. (For starters, encourage the use of office and lobby televisions for game breaks and scoring updates, as opposed to company-owned computers.) The following is a combination of the survey research from Modis, for which an estimated 500 IT pros took part, and the survey research from OfficeTeam, for which more than 1,000 senior managers participated.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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