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Organizations Struggling With Content Demands

By Dennis McCafferty  |  Posted 08-12-2013 Print

At this point, any CIO worth his salt understands how important content is. Without strong content to present to targeted audiences—such as current and potential customers, stakeholders and partners—organizations are at a major disadvantage with respect to brand awareness and loyalty, product and services marketing, company reputation, and a host of other key factors. In fact, nine out of 10 organizations depend upon content for essential marketing purposes, with marketing departments spending more than one quarter of their budget on content, according to research from the Content Marketing Institute and MarketingProfs. However, many businesses are facing formidable tech and corporate culture-related challenges in converting traditional forms of content—you know, like the kind that's printed on paper—to a winning digital format, according to a recent survey from Data Conversion Laboratory and the Center for Information-Development Management. While the majority of companies are looking to publish most of their content electronically by 2013, most admit that they aren't ready for this transition, findings show. Nearly 230 content and information managers and professionals took part in the research. For more about the survey, click here.


Tech Challenged  43% lack the expertise to use the new technologies they require to make a conversion.


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