There's a reason why Microsoft acquired Yammer, and IBM has picked up Kenexa. Both tech-industry titans know that social business is now directly tied to revenue-producing success, and are investing accordingly. From an internal perspective, social business can help your company's staff better collaborate to build repositories of best business practices. Externally, it will increase connectivity with partners, customers and others, and engage and expand your market base. The book, “Socialized! How the Most Successful Businesses Harness the Power of Social” (Bibliomotion/available now), discusses how to reach new levels of social-media distinction from an organizational point of view. It's a critical discussion point for CIOs and other senior IT managers, given the increasing role of social media and the cloud in day-to-day tasks and long-range strategic planning. In one section of the book, author Mark Fidelman reveals the following 10 ways to build a winning social business culture. Fidelman is managing director at Evolve!, a social business agency. For more about the book, click here .
1. Plot a Path
First, map out how IT will support social business, and the desired outcomes.
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