Smartphone Users Seek Instant Satisfaction

More people now own a smartphone in the U.S.—45 percent of adults—than own a cell phone, according to a recent Pew Internet & American Life poll. Smartphones will account for a $320 billion market by 2016, industry research reveals, compared to $150 billion in 2011. While the ubiquitous nature of these devices is clear, we're still figuring out what impact they are making on our use of technology. To lend insight here, Harris Interactive has come up with the following breakdowns of differences of our behavior on smartphones as opposed to traditional computers. The Harris survey results demonstrate that we turn to smartphones for all things "now," as in texting and instant messaging--functions that are much less commonly performed on computers. We are also much more likely to download lots of free stuff--apps, music, videos, etc.--on our smartphones. Nearly 1,000 U.S. adults who own and use smartphones took part in the research.


Researching Products  81% study products and services on their traditional computers, up considerably from the 45% who do this on smartphones.

This article was originally published on 01-16-2013
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