The Rise of Business Texting

By Karen A. Frenkel  |  Posted 03-13-2014 Email

Business professionals are forsaking voicemail and phone tag for texting their colleagues and clients, according to a new study by messaging service provider HeyWire Business. Almost three quarters of respondents say they use text messaging to communicate with coworkers and that texting's immediacy and responsiveness has led to widespread adoption with customers, partners and prospects. But HeyWire also finds that people wish to separate their personal and business texting identities. They also are apprehensive about using their personal devices for business. "This will come as welcome news to IT departments and corporations that have been fearful of the loss of control that can occur when personal and business preconditions are intertwined," the report says. Conducted in October 2013, the survey includes responses from 508 employees, aged 22 to 38, who work at mid-size and large businesses. Fifty-four percent of respondents work for businesses with more than 500 employees. Thirty-one percent hold intermediate roles, 22 percent were managers, 21 percent are junior employees. Only 11 percent hold top executive positions. For the full report, click here.

Karen A. Frenkel writes about technology and innovation and lives in New York City.


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