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By Dennis McCafferty  |  Posted 05-09-2012

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Good Business Proposals Are Not ...... a price quote, which is just one part of the puzzle. Price is not value.

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Good Business Proposals Are Not ...... a bill of materials, project plan or scope of work. First, you must show the work's value.

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Good Business Proposals Are Not ...... your company's entire history. A lengthy biography simply adds clutter.

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Good Business Proposals Are Not ...... duplicating your Web content. A business plan must represent new, original thinking.

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Good Business Proposals Are Not ...... creative in format: Specify customer need and problem, the desired outcome and the solution.

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Good Business Proposals Are Not ...... attempts to gain buy in by floating esoteric tech terms to impress people.

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Good Business Proposals Are Not ...... presentations that ignore the need for differentiation. What do you offer that's new?

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Good Business Proposals Are Not ...... loaded with empty, corporate jargon. Show using numbers, don't tell.

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Good Business Proposals Are Not ...... filled with grammar, punctuation or spelling errors. Proofread.

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Good Business Proposals Are Not ...... a collection of statements that ignore the unavoidable truth: Customers define value. Not companies.