9. Class Act

By Dennis McCafferty

1. Image is Everything

Use a close-up shot of your face to personalize your profile photo, instead of a cartoon character or an illustration.

2. Revise, Revise, Revise

Unlike Facebook and Twitter, Google+ allows you to edit a post once you've shared - so take advantage to refine your message.

3. Courtesy Connection

If you're posting content created by someone else, always provide a link as a way to say thank you.

4. Present Tense

Use active voice to bring a tone of immediacy to your posts.

5. Eye Candy

Be sure to add images and video to every post.

6. Sectioned Off

Anything you create that's more than four paragraphs should use bullet points or numbers to break up the text.

7. Three-Step Process

Keep your profile active by writing at least three posts per day.

8. Knowledge Niche

Specialize in a specific, interesting topic and establish yourself as the go-to expert.

9. Class Act

Ignore highly critical comments to appear higher-minded - while driving critics crazy with the silence.

10. Civil Discourse

Engage in thoughtful debate but follow the "three-round" rule: Allow a response, then move on, agreeing to disagree.

This article was originally published on 09-21-2012