10. Civil DiscourseBy Dennis McCafferty
1. Image is Everything
Use a close-up shot of your face to personalize your profile photo, instead of a cartoon character or an illustration.
2. Revise, Revise, Revise
Unlike Facebook and Twitter, Google+ allows you to edit a post once you've shared - so take advantage to refine your message.
3. Courtesy Connection
If you're posting content created by someone else, always provide a link as a way to say thank you.
4. Present Tense
Use active voice to bring a tone of immediacy to your posts.
5. Eye Candy
Be sure to add images and video to every post.
6. Sectioned Off
Anything you create that's more than four paragraphs should use bullet points or numbers to break up the text.
7. Three-Step Process
Keep your profile active by writing at least three posts per day.
8. Knowledge Niche
Specialize in a specific, interesting topic and establish yourself as the go-to expert.
9. Class Act
Ignore highly critical comments to appear higher-minded - while driving critics crazy with the silence.
10. Civil Discourse
Engage in thoughtful debate but follow the "three-round" rule: Allow a response, then move on, agreeing to disagree.