IT and SalesBy Don Reisinger
Rules of Competition
50 percent of respondents said that they want to invest in IT in order to "change the rules of competition."
IT and Sales
In terms of top company investment priorities, IT is tied with investment in sales for 50 percent of respondents.
Nonetheless, board directors are worried about the future; 50 percent of respondents believe a market recession will be coming soon.
Even if there is a recession, 86 percent of respondents say IT's value to the business will only increase over time.
One of the key aspects of boards' strategies is a desire to acquire other companies. Therefore, Gartner advises CIOs to "review their plans for integrating acquired company systems."
"Attracting new customers" is the No. 1 business priority for respondents.
Customer retention/improving customer relationships was cited by respondents as the second-most-important priority.
According to Gartner, the results indicates that board members will "look to IT as a source of" deriving an advantage to satisfy a priority.
One last tidbit from the Gartner-Forbes study: CIOs should examine their current IT infrastructure to see how it can fit within company priorities. The ultimate goal, however, will be to "change the business model for their industry" through IT.