Sometimes Ease-of-Use Isn’t Best

By Don Reisinger

Google Docs

If there's anything that corporate users are after, it's a high-powered productivity suite. And when it comes to Google Docs, the solution falls short of expectations. The biggest issue is Google's Spreadsheet application, which doesn't offer the same power as Microsoft's Excel. The time has come for Google to start delivering far more power than it has in the past.

A True Sharepoint Competitor

Although there are collaboration features built into Google Docs and Google Sites on the company's Google Apps for Business platform, nothing can match Microsoft Sharepoint. With Sharepoint, companies are able to get their teams to engage in far more activities than they can on any Google solution.

Chrome OS Falls Short

Google's Chrome OS platform is being portrayed as an operating system that would appeal to consumers and enterprise users alike. However, it doesn't support nearly as many applications as enterprise users would like. For now, Chrome OS is not a suitable enterprise option.


The company's mobile platform, while quite nifty for consumers, lacks many of the features that corporate IT needs. Even the Motorola Droid Pro, which was designed for enterprise users failed to impress many CIOs.

The Beta Issue

Google tends to release new products in beta. For CIOs, "beta" translates as "stay far away." This penchant for releasing products that aren't ready for primetime stymies its growth in the enterprise. To impress CIOs, Google needs to offer polished solutions at launch.


Over the years, Google has faced privacy issues on several products, ranging from its StreetView service to Google Buzz. Along the way, the company has addressed those problems quickly. But CIOs still need to keep security top-of-mind.


CIOs have long-term roadmaps. And vendors such as Microsoft accommodate these with a degree of predictability in their own product launches and strategies. Google, on the other hand, typically launches new services without much warning. This is something that Google must address if it wants to be more enterprise friendly.

Sometimes Ease-of-Use Isn’t Best

In the consumer market, Google has made a name for itself by offering the easiest-to-use products on the Web. However, sometimes, ease-of-use means fewer capabilities. Companies often opt for a solution that might take some user training, but ultimately delivers all the features they're after. Google has yet to strike that fine balance.

Where’s the Enterprise-Friendly Android Handset?

If Google truly wants to make inroads into the mobile enterprise market, the company should work with a vendor to offer a truly enterprise-ready Android smartphone. The consumer-focused handsets from HTC and Samsung just aren't ready yet.

This article was originally published on 07-11-2011