Own Your MessageBy Dennis McCafferty
Presence and vision influence results, regardless of âface time.â At Apple, employees always pondered, âWhat would Steve think?â
Apple grew famous for its windowless âlockdown roomsâ â no information went in or out without a reason.
Turn Processes Inside-Out
Businesses typically start with marketing then design. Apple preaches that design comes first, and dictates everything that follows.
A student of Buddhism, Jobs understood that even the simplest task should command all of his mastery and attention.
Stay Start-Up Hungry
Jobs refocused the companyâs organizational structure by function when he returned in 1997.
Innovate the Existing
Apple didnât invent music players or retail stores. But it made both better for consumers.
Own Your Message
Jobs conveyed company ideas with seemingly effortless ease. But every word was consciously intended.
Employees who understand and buy into organizational vision as opposed to just âdoing a jobâ are best-suited to pursue key strategies.
Plan for the Long Haul
Before he passed away, Jobs created Apple University to ensure the companyâs history and culture would endure.
Apple's ideals of accountability and design simplicity now set the standard for others.