Book Brief: The 101 Greatest Business Principles of All Time

By CIOinsight  |  Posted 01-05-2005
The 101 Greatest Business Principles of All Time
Edited by Leslie Pockell with Adrienne Avila
Warner Books, November 2004
128 pages, $10

The best thing about this book is you'll finally have a source for all the quotes you have been using for years. While just about everyone knows that the three secrets to real estate are "location, location, location," almost no one knows that the sentence was first uttered by department store czar William Dillard. The second-best thing is a constant reminder of the basics. You would be hard-pressed to find a better formula for being a successful leader than President Reagan's advice: "Surround yourself with the best people you can find, delegate authority and don't interfere." And it never hurts to be reminded of General Dwight D. Eisenhower's belief: "You don't lead people by hitting them over the head; that's assault, not leadership."