Morale BoosterBy Don Reisinger
There's no denying the consumer appeal of Apple products. Chances are many of your users are already in the Apple ecosystem with iPhones and iPads and even MacBooks at home. Why not let them bring that ecosystem to the office?
Power, Power, Power
The MacBook Pro comes with options that range from a 2.4GHz dual-core processor to a 17-inch model with standard 2.4GHz quad-core Intel Core i7 chip. Add that to 4GB of RAM and 750GB hard drive, and it's clear why MacBook Pros beat obsolescence.
The MacBook Pro has a strong, aluminum casing, its screen is top-notch, and Apple has offered enough ports to allow for accessories - all attractive features, especially for highly mobile workers.
If there's anything you've seen change over the last couple of years, it's the impact Apple has had in the office. For some workers, their morale may be influenced by whether or not they're allowed to use a Mac.
About that Ecosystem
Apple makes it easy for content to flow to and from its many products. Companies that are already using iPhones and iPads can bring MacBook Pros to the office and capitalize on that ease of use.
Mac App Store
Mac OS X Lion, the operating system running on today's MacBook Pros, offers access to the Mac App Store. Apple's Mac App Store offers up enterprise software, and even allows companies to create their own proprietary software.
Yes, You Can Still Run Windows
Although the move to a MacBook Pro might indicate your desire to move away from Windows, remember that if you still need to run Microsoft's operating system, it's possible on a Mac with help from Parallels or VMWare Fusion. Apple's Boot Camp solution might also work for you.
The MacBook Pro is mobile, unlike the Mac Pro desktop or the iMac, and they come in at a much better price point than the Mac Pro desktop. Overall, they're superior to every other computer Apple sells.
The first thing you'll notice when you visit a college campus is the sheer number of students using Macs. If you're concerned about keeping young employees engaged and committed to staying with your organization for the long haul, remember that young workers want Macs.
Total Cost of Ownership
A MacBook Pro can set you back over $2,000 per computer (depending on the model you buy), which could make your CFO cringe. But your TCO will prove out, as the MacBook Pro will likely last longer than some of its less costly competitors. Even better, you won't have to buy as much software as other computers need just to keep it running properly and securely.