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Companies Fall Short of Big Data's Potential

By Dennis McCafferty  |  Posted 11-09-2012

Companies Fall Short of Big Data's Potential

Big Failure
41% of global executives say they are either somewhat or completely inadequate at collecting and analyzing big data.

Companies Fall Short of Big Data's Potential

Out of the Loop
48% of these executives say someone other than the CIO drives big data processes.

Companies Fall Short of Big Data's Potential

Holding Firm
47% say they don't expect additional investment to increase their big data capabilities within the next three years.

Companies Fall Short of Big Data's Potential

Knowledge Is Power
45% say more big data would have better enabled them to make their last significant information-driven decision.

Companies Fall Short of Big Data's Potential

Agile Workforce
63% feel that allowing workers to harness big data will help them make better and faster decisions.

Companies Fall Short of Big Data's Potential

Improved Radar
45% feel that big data would help workers better identify business opportunities that weren't previously apparent.

Companies Fall Short of Big Data's Potential

Risk Reward
31% say big data would enable workers to manage risk more effectively.

Companies Fall Short of Big Data's Potential

Why Big data Is Needed
To better seize market opportunities: 66%
To improve customer retention: 55%
To compete more effectively:41%
To boost financial performance:35%

Companies Fall Short of Big Data's Potential

Most In-Demand Sources of Big Data
Internal data: 61%
External Web content: 50%
Social media: 39%

Companies Fall Short of Big Data's Potential

Roadblocks to Expanding Big Data to Staff
High costs: 37%
Not an executive priority: 32%
Skilled worker shortage: 27%
Security concerns: 22%
Tech complexities: 22%