Businesses Trusted Despite Recent Data Breaches

The onus for safety is not on the individual, but on the company. That's a bitter pill for some CIOs to swallow, knowing full well that the average customer or employee isn't securing their products as well as they could. And companies have a greater responsibility than ever to protect personal and business data or face the wrath of their customers, employees, and the public.

But as Varonis, a data governance software company, recently indicated in a survey on privacy and trust, despite the fact that companies are having a difficult time keeping data secure from cybercriminals, the vast majority of people expect corporations to keep their data safe. In other words, the pressure is on.

"It is encouraging that people are seeking out companies that are better at securing their data—however, the vast number of breaches occurring on an almost daily basis indicates that businesses, just like individuals, are still struggling to get the basics right in securing their data," says David Gibson, a Varonis vice president.

Two hundred IT professionals participated in the survey on privacy, data security and trusted companies.


Personal Security   Consumers are very concerned about security. In fact, 97% are more willing to do business with a company that highly values security than one that does not.

This article was originally published on 05-27-2013
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