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Is Web Persona-fying Better Than Personalization?
Andrew Peterson knows pretty much everything there is to know about a select group of customers at Sovereign Bank.…
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Functional Web Personas Require “Imaginary” Click Trails
If you really want to get to know people, travel with them. That’s true for imaginary people, too, says…
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Deregulation Pays Off
More than two decades after the end of AT&T’s regulated monopoly, and nearly ten years since the landmark Telecommunications…
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Telecom: Merged, Converged, On the Verge
Marvin Maynard feels the telecom industry’s pain, and sometimes it feels pretty good. “Every time I do a new…
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Kodak Refocuses to Keep Up With Customers
Eastman Kodak Co. has a really big problem. The photographic film business that sustained one of the world’s great…
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Can IT Deliver Inspiration and Perspiration?
Information technology organizations are headed down two different paths, says Graham Waller, an analyst at Gartner Inc. “One type…
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Wikipedia Founder Pitches Openness to Content Managers
Jimmy Wales used the simple database software known as a wiki to launch a kind of open-source knowledge project…
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Utility Computing Helps Wild Oats Keep Up Growth
It’s more than a bad pun to say that Wild Oats Markets Inc. is pursuing organic growth. The Colorado-based…