6 articles written

Mark Roberti

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Trends: RFID

Five years ago, Kevin Ashton, then an assistant brand...

RFID: The Cost of Being Smart

The Auto-ID Center, which is creating a universal electronic...

Analysis: RFID – Wal-Mart’s Network Effect

Wal-Mart's new push to require its top 100 suppliers...

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RFID: The Cost of Being Smart

The Auto-ID Center, which is creating a universal electronic product code for radio frequency identification technology, has trumpeted the...

RFID: Mark Benneton on Privacy Woes

Mauro Benetton, director of marketing for the company that bears his name, admits the flap caught him off guard....

Analysis: RFID – Wal-Mart’s Network Effect

Wal-Mart's new push to require its top 100 suppliers to use RFID tags on cases and pallettes of consumer...

Trends: RFID

Five years ago, Kevin Ashton, then an assistant brand manager at Procter & Gamble in London, set out to...

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