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RFID: The Cost of Being Smart
The Auto-ID Center, which is creating a universal electronic product code for radio frequency identification technology, has trumpeted the…
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RFID: Mark Benneton on Privacy Woes
Mauro Benetton, director of marketing for the company that bears his name, admits the flap caught him off guard.…
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Analysis: RFID – Wal-Mart’s Network Effect
Wal-Mart’s new push to require its top 100 suppliers to use RFID tags on cases and pallettes of consumer…
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Trends: RFID
Five years ago, Kevin Ashton, then an assistant brand manager at Procter & Gamble in London, set out to…