Big Data Analytics Leaders Face Big Misgivings
Lukewarm Reception
Only 44% of survey respondents using big data analytics (BDA) are “very” satisfied with their execution of this, and 40% are very satisfied with their BDA tools.
Departmental Drain
53% of those surveyed said it is challenging to maintain the IT infrastructure required to support BDA, and 40% said BDA is straining IT resources.
Healthy Skepticism
32% of surveyed leaders said the business utility of BDA is sometimes questionable.
Biggest BDA Business Impact Areas
Logistics: 64%, Marketing decisions: 60%, Competitive intelligence: 59%, Product development: 58%, Consumer behavior understanding: 57%
Top Big Data Sources of Interest
Databases: 76%, Security data: 66%, Compliance data: 64%, Social media data: 58%, Machine data: 52%
Top Capabilities among Current BDA Users
Getting results within hours or days: 69%, Accessing all data sources: 68%, Obtaining results in visual forms: 65%, Easily sharing results: 60%, Containing data in a centralized reservoir: 59%
Out of Reach
53% of those surveyed said it’s challenging to link existing, traditional databases with new technologies needed to support BDA.
Bait and Switch
55% of surveyed decision-makers said many vendors sell “big data tools” that are really just rebranded “small data” apps that can’t handle the full magnitude of all data options.
Blurred Line
42% of survey participants said there is confusion with respect to where “small data” stops and “big data” begins.
Inseparable Pair
Nearly three-quarters believe that BDA will prove essential for any Internet of things (IoT) initiatives.