Big Data Analytics Leaders Face Big Misgivings

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Big Data Analytics Leaders Face Big Misgivings

Lukewarm ReceptionLukewarm Reception

Only 44% of survey respondents using big data analytics (BDA) are “very” satisfied with their execution of this, and 40% are very satisfied with their BDA tools.

Departmental DrainDepartmental Drain

53% of those surveyed said it is challenging to maintain the IT infrastructure required to support BDA, and 40% said BDA is straining IT resources.

Healthy SkepticismHealthy Skepticism

32% of surveyed leaders said the business utility of BDA is sometimes questionable.

Biggest BDA Business Impact AreasBiggest BDA Business Impact Areas

Logistics: 64%, Marketing decisions: 60%, Competitive intelligence: 59%, Product development: 58%, Consumer behavior understanding: 57%

Top Big Data Sources of InterestTop Big Data Sources of Interest

Databases: 76%, Security data: 66%, Compliance data: 64%, Social media data: 58%, Machine data: 52%

Top Capabilities among Current BDA UsersTop Capabilities among Current BDA Users

Getting results within hours or days: 69%, Accessing all data sources: 68%, Obtaining results in visual forms: 65%, Easily sharing results: 60%, Containing data in a centralized reservoir: 59%

Out of ReachOut of Reach

53% of those surveyed said it’s challenging to link existing, traditional databases with new technologies needed to support BDA.

Bait and SwitchBait and Switch

55% of surveyed decision-makers said many vendors sell “big data tools” that are really just rebranded “small data” apps that can’t handle the full magnitude of all data options.

Blurred LineBlurred Line

42% of survey participants said there is confusion with respect to where “small data” stops and “big data” begins.

Inseparable PairInseparable Pair

Nearly three-quarters believe that BDA will prove essential for any Internet of things (IoT) initiatives.

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