Challenges Abound in Unlocking Data’s Potential
New Values
84% of surveyed CEOs globally (89% in the United States) said digital technologies create ‘quite high’ or ‘very high’ value through data and data analytics.
Industry Matters
Globally, CEOs from banking and capital markets, health care, hospitality and leisure, and insurance most see tech’s value in data and data analytics (90% each).
Connecting to Mobile
81% of global CEOs (80% in the United States) said mobile technologies for customer engagement are ‘very’ or ‘somewhat’ strategically important to their organizations.
Mining for Data
80% of CEOs globally (88% in the United States) believe that data mining and analysis is ‘very’ or ‘somewhat’ strategically important. CEOs in insurance and health care led the pack.
Eye on Cyber-security
78% of CEOs globally (89% in the United States) say cyber-security is ‘very’ or ‘somewhat’ strategically important to their organizations.
Growth at Risk?
Only 61% of CEOs globally (but 86% in the United States) view cyber-threats, including a lack of data security, as a threat to their growth prospects.
IoT Is on the Radar
65% of CEOs globally (58% in the United States) say the Internet of things, which will produce an avalanche of data, is ‘very’ or ‘somewhat’ strategically important to their organizations.
Insights Into Talent
Only 46% of CEOs globally (40% in the United States) said that they always use data analytics to gain better insight into how effectively their organization is developing skills.
Delivering Results
The top five digital technologies for CEOS: Mobile for customer engagement (81%), data mining and analytics (80%), cyber-security (78%), Internet of things (65%), socially enabled business processes (61%).
Key Factors
According to the report, organizations require data-driven capabilities, an understanding of key areas where analytics drive value, how to use analytics to better engage with customers and an ongoing focus on cyber-security.
Final Thought
“More than ever, business leaders are recognizing the power of analytics and how it can impact business outcomes. Sophisticated organizations are using data-driven intelligence–not only to make more informed and rapid strategic and operational decisions but also to stimulate innovation and drive growth in every facet of their business strategy.”–Dan DiFilippo, PwC’s Global and US Data & Analytics leader.
