Don’t Fall on the Wrong Side of the Digital Divide
Don’t Fall on the Wrong Side of the Digital Divide
The business world is being divided into data-enabled leaders—and those who struggle with deploying analytics and big-data initiatives.
Pressing Priority
70% of survey respondents said their company is focused more on operations analytics than on customer and front-end analytics.
Positive Progress
69% said their organization has been no less than “moderately successful” in achieving objectives from operations analytics.
Uncoordinated Effort
59% cite the ineffective collaboration of analytics in different functional areas as a significant business challenge.
Haves and Have Nots: Useful Asset
68% of survey respondents at game-changers said their organization utilizes more than half of its operations data, compared to 45% of those at laggards who said their company does this.
Haves and Have Nots: Information Haul
59% of those at game-changers said their company routinely collects unstructured data to improve data quality, but only 27% of those at laggards said their organization does this.
Haves and Have Nots: Essential Component
52% of those at game-changers said analytics is an essential component of their decision-making, but just 28% of those at laggards agree.
Haves and Have Nots: Enlightened Perspective
48% of those at game-changers said their organization routinely uses external data to enhance insights, while only 23% of those at laggards say their company is doing this.
Haves and Have Nots: Fully Immersed
43% of those at game-changers said their organization has completely integrated data sets, compared to just 11% of those at laggards who claim the same.
