How Data Projects Drive Revenue Goals

How Data Projects Drive Revenue Goals

How Data Projects Drive Revenue GoalsHow Data Projects Drive Revenue Goals

By Dennis McCafferty

Mass AdoptionMass Adoption

55% of surveyed IT managers said their organization has already implemented a big data project or projects, and 29% said they plan to do so within the next year.

Massive MetricsMassive Metrics

80% of surveyed IT managers already involved with these projects said their tools are analyzing more than 2 petabytes of data.


44% of those managers said their big data projects are integrated throughout the company.


93% said there are interdependencies between their big data processes and other processes outside of big data.

Top Big Data Project DriversTop Big Data Project Drivers

Improving the customer experience: 60%, Gaining new customers: 54%, Growing top-line revenues: 46%, Entering new markets: 42%, Keeping up with the competition: 41%

Biggest Priorities for Big Data ProjectsBiggest Priorities for Big Data Projects

Scaling existing projects to address more data sources: 56%, Improving the security of current big data initiatives: 54%, Integrating individual projects throughout functions/departments: 48%

Wish List, Part IWish List, Part I

57% of IT managers said their company needs more big data tech training for these projects to succeed, and 49% said they require new infrastructure, such as storage.

Wish List, Part IIWish List, Part II

47% said they need to hire more staff with required big data skills for these projects to succeed, and 45% said they’d like to have the right management tools for the existing infrastructure.

Biggest Environmental Challenges for Big Data ProjectsBiggest Environmental Challenges for Big Data Projects

Complexity of managing such a large implementation: 48%, Complexity of managing so many different solutions: 43%, Costs: 40%, Difficulty in reintegrating analysis: 36%, Lack of visibility into information and processes: 31%

Essential SolutionsEssential Solutions

55% of IT managers already involved with big data initiatives said an alert management capability would enhance these projects, and 43% said file contention tools would.

Dennis McCafferty
Dennis McCafferty
Dennis McCafferty is a contributor to CIO Insight. He covers topics such as IT leadership, IT strategy, collaboration, and IT for businesses.

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