How Data Projects Drive Revenue Goals

Published: Jul 9, 2015
Updated: May 12, 2021
2 minute read

How Data Projects Drive Revenue Goals

How Data Projects Drive Revenue Goals

How Data Projects Drive Revenue Goals

By Dennis McCafferty

Mass Adoption

Mass Adoption

55% of surveyed IT managers said their organization has already implemented a big data project or projects, and 29% said they plan to do so within the next year.

Massive Metrics

Massive Metrics

80% of surveyed IT managers already involved with these projects said their tools are analyzing more than 2 petabytes of data.

Enterprisewide

Enterprisewide

44% of those managers said their big data projects are integrated throughout the company.

Co-Dependent

Co-Dependent

93% said there are interdependencies between their big data processes and other processes outside of big data.

Top Big Data Project Drivers

Top Big Data Project Drivers

Improving the customer experience: 60%, Gaining new customers: 54%, Growing top-line revenues: 46%, Entering new markets: 42%, Keeping up with the competition: 41%

Biggest Priorities for Big Data Projects

Biggest Priorities for Big Data Projects

Scaling existing projects to address more data sources: 56%, Improving the security of current big data initiatives: 54%, Integrating individual projects throughout functions/departments: 48%

Wish List, Part I

Wish List, Part I

57% of IT managers said their company needs more big data tech training for these projects to succeed, and 49% said they require new infrastructure, such as storage.

Wish List, Part II

Wish List, Part II

47% said they need to hire more staff with required big data skills for these projects to succeed, and 45% said they’d like to have the right management tools for the existing infrastructure.

Biggest Environmental Challenges for Big Data Projects

Biggest Environmental Challenges for Big Data Projects

Complexity of managing such a large implementation: 48%, Complexity of managing so many different solutions: 43%, Costs: 40%, Difficulty in reintegrating analysis: 36%, Lack of visibility into information and processes: 31%

Essential Solutions

Essential Solutions

55% of IT managers already involved with big data initiatives said an alert management capability would enhance these projects, and 43% said file contention tools would.

Dennis McCafferty

Dennis McCafferty

Content Writer

Dennis McCafferty, a writer for eWeek, Baseline and CIO Insight, has more than 20 years of experience as a writer. He has covered a variety of technology and business topics for a number of publications, including those of Ziff Davis. Dennis was also an editorial staffer for USA Weekend, the nation’s second-largest magazine, with more than 22 million readers.

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