Survey Finds E-Mail Click-Through Rates Increase with Social Sharing Options

Is your business including enough social media sharing options on e-mails? Based on a survey by GetResponse, e-mail messages that included a social sharing option generated 30 percent higher click-through rates (CTRs) than e-mails without a social sharing option.

The GetResponse study analyzed social media integration and sharing using Twitter, Facebook, MySpace, LinkedIn and Digg in almost 500 million e-mails sent by 19,149 GetResponse customers. The survey found 60 percent of all social e-mails included only one sharing icon and only 11.2 percent of social e-mails included three icons or more. Twitter was the most popular social sharing option, included in 67.2 percent of all social e-mails; Facebook came in a close second at 62.7 percent. E-mails shared on Twitter returned CTRs of 10.20 percent, over 40 percent higher than messages not linked to any social media.
To read the original eWeek article, click here: E-Mail Click-Through Rates Increase with Social Sharing Options, Survey Finds

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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