Why Better Tech Is Needed to ‘Get Personal’

Why Better Tech Is Needed to ‘Get Personal’

Why Better Tech Is Needed to ‘Get Personal’Why Better Tech Is Needed to ‘Get Personal’

Advances in technology and the rising bar for personalization means personalized marketing is crucial for the success of many businesses.

Immediate AgendaImmediate Agenda

88% of marketing decision-makers plan to move forward with personalized marketing plans this year, and 27% said they’ll take “significant” steps forward.

Enterprising GoalsEnterprising Goals

39% said their organization needs to increase opportunities for data to drive decision-making, and 38% want to centralize data functions within their company.

Tough TaskTough Task

73% said extracting actionable insight from their data is either “difficult” or “very difficult.”

Under EquippedUnder Equipped

45% believe that they don’t have the right tech tools to get needed insights from data.

Personal InvestmentPersonal Investment

66% intend to increase their spending on data-centric marketing, in much part to better understand how to build a customer profile of preferences, behaviors and activities. More than one-quarter will increase their data-centric budgeting by at least 26%.

People PowerPeople Power

67% said they’ll invest this year in recruiting staffers who are skilled in data analytics.

Tech StrategyTech Strategy

55% said they need to do a better job of identifying the right tech solution for the task at hand, and 46% are seeking to ramp up efforts to find the right tech partners.


83% expect to invest in automation technology in 2016, and 11% plan to “invest significantly” in automation.

On the RecordOn the Record

45% say they need reporting tools to gain more insights into their target audience, and 34% say reporting tools are required to define ROI.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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