Why Users Don’t Connect to New Analytics Tools
Why Users Don’t Connect to New Analytics Tools
IT leaders must come up with more user-friendly solutions that connect within preferred business apps in order to drive more interest in analytics tools.
Tried and True
66% of IT-based respondents said their organization has implemented or is beginning to implement traditional business intelligence (BI) tech—legacy, standalone solutions that are meant for static, repetitive reporting.
DIY
67% said they are already providing or are starting to provide self-service analytics tools.
Well Contained
66% said their company is already using embedded analytics, and 30% said their organization is considering it.
Major Need
83% of business users said it’s important for them to be able to access analytics tech that’s embedded within the apps they already use.
Back and Forth
67% of these users said they have to switch to separate analytics tools to get the data or analysis they need.
Contrasting Perspectives, Part I
53% of IT respondents said their organization’s business users have access to self-service analytics without having to make a special request, but just 47% of the users agree.
Contrasting Perspectives, Part II
IT respondents estimate, on average, 52% of users who have self-service access to analytics solutions use these tools, but only 45% of users said they do.
Aligned Position
90% of IT respondents feel that connecting users to data that is controlled by the tech department is important, and 77% of business users agree.
Biggest Challenges of Analytics Tools for Business Users
Difficulties in using them: 19%, Need to switch from usual apps to a separate analytics solution: 17%, Expensive maintenance costs: 15%
Disjointed processes because different teams use different solutions: 13%, Lack of easy access to these tools in daily workflows: 12%
