10 Ways to Better Align With Your CMO
An Integrated Journey
Marketers must think holistically about the customer experience, with systems architecture making it easy to see customer acquisition, service, collaboration and retention points across multiple channels.
Insights Into All Things Data
Whether big data or little, the CMO and her team are ever-eager for proprietary insights into targets, prospects, etc., with the needed context to take relevant action.
A Personal Approach
Marketers seek automation tools to help them customize prospect lead techniques and customer interactions based upon real-time behaviors.
Storytelling Capabilities
Content-driven solutions enable them to fuel engagement by creating experiences that either highlight or elicit customers’ stories, rather than dwelling on the company’s story. These solutions should reveal which types of content best resonate with prospects.
A Social Presence
Marketers are under pressure to build an authentic and highly responsive presence on social networks, establishing transparency while transforming one-way messaging into dialogues.
Media Strategy Convergence
Given that the lines dividing paid, earned and owned media are blurring, teams have to evaluate media options and combinations for most effective cost, reach and usefulness.
Internal Convergence
In the modern age, siloed groups within marketing and the entire organization will only thwart efforts to build an integrated, cohesive customer-interaction ecosystem.
Loyalty Cred
Any tools which enhance the customer experience, such as automated payments and loyalty points, will go far in ensuring long-term, residual sales.
Agile Responsiveness
Shorter development cycles, rapidly proliferating platforms and behavior-based communications all command a more agile marketer. Solutions which pave the way for quick testing and responsiveness in a highly flexible manner will address this.
Self-Serve Improvement
Through portals and other online resources, CIOs can help marketers gain access to professionals, events and discussions which speak directly to their career development and management needs.
