Fall 2008 Reading List

Here’s a printable version of our Fall 2008 reading list. Click on the links to get more information on each book. Or keep it handy next time you surf on Amazon.com or hit your local bookstore.

Note: books are listed in order of publication date, not by any particular ranking.

The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up
By Norm Brodsky and Bo Burlingham

Available October 2, 2008

Brodsky, an entrepreneur, teams with journalist Burlingham to illustrate the mindset of successful entrepreneurs that helps them solve problems and spot opportunities.


The Integrity Dividend: How to Lead By Keeping Your Word
By Tony Simons

Available October 3, 2008

A Cornell management professor attempts to quantify the value of integrity and explain how honest companies endear their employees and better serve their customers.


The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace
By Ron Alsop

Available October 10, 2008

The Wall Street Journal writer and editor uses exclusive research on Millennials to predict their impact on the future workplace.


Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time
By Jackie Fenn and Mark Raskino

Harvard Business Press
Available October 14, 2008
Two emerging technology experts from Gartner chart a course for IT leaders, detailing how to best plan for successful adoption of innovative technologies. 


Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else
By Geoff Colvin

Available October 16, 2008

Longtime business journalist Colvin details how greatness isn’t innate, and how everyone can learn the characteristics of the successful. 


Inside Drucker’s Brain
By Jeffrey A. Krames

Available October 16, 2008

Krames, an editor and writer, uses a single interview with the Peter Drucker to illustrate the management legend’s incomparable body of work.


Tribes: What You Need to Lead Us
By Seth Godin

Available October 21, 2008

The author and blogger turns his attention to the power of the masses–and how companies can harness that power for their own gain.


High-Altitude Leadership: What the World’s Most Forbidding Peaks Teach Us About Success
By Christopher Warner and Don Schmincke

Available October 24, 2008

A mountain climbing entrepreneur teams with a leadership consultant to explain the correlation between persistence and business success.


Plugged In: The Generation Y Guide to Thriving at Work
By Tamara Erickson

Harvard Business School Press
Available November 3, 2008

The award-winning author looks at how Millennials can use their unique strengths and innovative prowess to navigate the workplace.


Content Nation: Surviving and Thriving as Social Media Technology
Changes Our Lives and Our Future

By John Blossom

Available November 3, 2008

An in-depth look, created from a wiki, at how social media–wikis, blogs and social networks-is changing the way businesses reach consumers.


Smart Networking: Attract a Following In Person and Online
By Liz Lynch

Available November 7, 2008

The networking expert and strategist offers a guidebook for using social networks and other low-cost marketing tools to tap contacts and build your professional circle.


Making Technology Investments Profitable: ROI Roadmap from Business Case to Value Realization
By Jack M. Keen and Raj Joshi

Available November 10, 2008

Two Infosys executives serve up case studies and tips on how to accurately quantify and maximize the payoff from major IT projects and investments.


Strategic Alliances: Three Ways to Make Them Work
By Steve Steinhilber

Harvard Business Press
Available November 10, 2008

Cisco’s alliance guru explains the importance of strategic alliances–and why more than half fail.


The Effective CIO
By Eric J. Brown and William A. Yarberry, Jr.

Available December 1, 2008

Brown, a CIO, and Yarberry, a CPA and financial strategist, examine common management strategies, as well as effective contract planning and cost accounting.


Reward Systems: Does Yours Measure Up?
By Steve Kerr

Harvard Business School Press
Available December 4, 2008

A guidebook for how to reward and motivate employees, from a business professor and former Goldman Sachs and GE executive.


Wargaming for Leaders: Strategic Decision Making from the Battlefield to the Boardroom
By Mark Herman, Mark Frost and Robert Kurz

Available December 12, 2008
A look at how wargaming exercises–originally designed for military leaders–are helping a new generation of executives anticipate and crush the competition.

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