How Experts are Made

By Dennis McCafferty  |  Posted 08-18-2014 Email

It's one thing to emerge as a highly respected authority on technology and business within your own organization. To take this to the next level, however, a number of CIOs establish themselves as in-demand industry experts, thus expanding upon their professional profile and career opportunities. And the wealth of experts out there aren't blessed with some kind of special super power either; they started out as everyday managers or employees who realized they had something to share to benefit others. Then, they took the steps required to position themselves as marque speakers, bloggers, TV pundits, etc. The new book, "The Highly Paid Expert: Turn Your Passion, Skills, and Talents Into a Lucrative Career by Becoming the Go-To Authority in Your Industry" (Career Press), focuses primarily on those who are interested in becoming an expert. A brand strategist, author Debbie Allen illustrates many takeaways which anyone can benefit from implementing. We've adapted the following best practices from the book, dividing them into the categories of selling yourself and then creating your presentation. For more about the book, click here.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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