How Experts are Made

 
 
By Dennis McCafferty  |  Posted 08-18-2014 Email
 
 
 
 
 
 
 
 
 
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    Selling Yourself: Identify Your Distinctions
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    Selling Yourself: Identify Your Distinctions

    Define your unique value points in terms of knowledge to share. For example, what tech and business topics do you understand more than most other CIOs?
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    Selling Yourself: Go Social
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    Selling Yourself: Go Social

    By building Twitter followers, participating in impromptu social-media discussions about tech on Google+ and similar activities, you raise your profile as a respected authority.
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    Selling Yourself: Come Up With Personal Case Studies
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    Selling Yourself: Come Up With Personal Case Studies

    In assembling biographical materials, focus on success stories in which you implemented impactful strategies to solve problems and include meaningful outcomes.
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    Selling Yourself: Engage With Content
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    Selling Yourself: Engage With Content

    Your bio materials should be conversational and inviting, but also concise. Also, consider hiring a professional for your photograph.
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    Selling Yourself: Capitalize Upon Signature Moments
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    Selling Yourself: Capitalize Upon Signature Moments

    Your e-mail signature can contain links to your LinkedIn page, articles you've written and other online, marketable materials.
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    Presentation Essentials: Seek to Teach
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    Presentation Essentials: Seek to Teach

    Audiences are highly receptive to experts who come across as caring and helpful instructors as opposed to insufferable know-it-alls.
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    Presentation Essentials: Develop Deep Understanding of Pain Points
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    Presentation Essentials: Develop Deep Understanding of Pain Points

    Convey audience members' problems with rich "I've walked in your shoes" details to further establish your relevance and credibility.
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    Presentation Essentials: Customize Your Message
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    Presentation Essentials: Customize Your Message

    Audiences aren't "one size fits all." You need to research the specific industry, geography and demographics and craft your presentation accordingly.
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    Presentation Essentials: Share, Share, Share
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    Presentation Essentials: Share, Share, Share

    Be gracious in praising and sharing the good research and accomplishments of others to introduce outside examples which support your points.
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    Presentation Essentials: Prioritize Action Steps
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    Presentation Essentials: Prioritize Action Steps

    When audiences know what they should do, and in which order to do it, they feel like they're walking away with a clear game plan.
 

It's one thing to emerge as a highly respected authority on technology and business within your own organization. To take this to the next level, however, a number of CIOs establish themselves as in-demand industry experts, thus expanding upon their professional profile and career opportunities. And the wealth of experts out there aren't blessed with some kind of special super power either; they started out as everyday managers or employees who realized they had something to share to benefit others. Then, they took the steps required to position themselves as marque speakers, bloggers, TV pundits, etc. The new book, "The Highly Paid Expert: Turn Your Passion, Skills, and Talents Into a Lucrative Career by Becoming the Go-To Authority in Your Industry" (Career Press), focuses primarily on those who are interested in becoming an expert. A brand strategist, author Debbie Allen illustrates many takeaways which anyone can benefit from implementing. We've adapted the following best practices from the book, dividing them into the categories of selling yourself and then creating your presentation. For more about the book, click here.

 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.

 
 
 
 
 
 

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