The New Reality for Customer Engagement
Books and Papers
The Age of Unreason
By Charles Handy. Harvard Business School Press, 1991.
Transformation of the IT Function at British Petroleum
By John Cross, Michael J. Earl and Jeffrey L. Sampler. MIS Quarterly, Dec. 1997, p. 40.
Leveraging the New Infrastructure
By Peter Weill and Marianne Broadbent. Harvard Business School Press, 1998.
The Squandered Computer: Evaluating Business Alignment of Information Technology
By Paul A. Strassman. Information Economics Press, 1997.
Achieving Strategic Business-IT Integration and Alignment
By William Ulrich, Helen Pukszta and Alexandre Rodrigues. Cutter Information Corp., 2001.
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