A huge E-commerce market is waiting to be awakened Vietnam. Merchants all over the country, from the busy streets of Ho Chi Minh City to the agricultural Mecca of the Mekong Delta to the rural mountainous region northwest of Hanoi, sell a dizzying array of unusual goods in ramshackle shops, at outdoor markets, and on street corners, but rarely are these goods sold online. Items such as finely crafted water puppets, teak Buddha statues, silk garments, and insanely affordable jewelry would no doubt find a wider audience if only the merchants had the knowledge and money to sell them on the Internet. The opportunity for software vendors, E-commerce service bureaus and micro-loan providers to help build a thriving digital economy in Vietnam is clear. Now, if only the global economic crisis would relent, allowing that market to blossom.