ATandT iPad: Targeting Enterprises
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Seeking to defend its mobile computing turf against Verizon Wireless, AT&T Oct. 15 pledged to sell the iPad models with WiFi and 3G to enterprise customers with discounted wireless data plans. One day after Verizon Wireless vowed to begin selling the popular iPad, AT&T said it will begin selling the 16GB, 32GB and 64GB models directly to business users.
The 16GB version costs $629.99; the 32GB version will run $729.99; and the 64GB maxes out at $829.99.
Verizon stores will offer the WiFi-only iPad bundled with its Verizon MiFi 2200 Intelligent Mobile Hotspot, which connects up to five devices. The 16GB iPad + MiFi will retail for $629.99; the 32GB for $729.99; and the 64GB for $829.99.
AT&T said it will offer "attractive post-paid mobile broadband price plans" for the iPad for customers whose AT&T wireless bills are paid for by their employer.
Forrester Research analyst Ted Schadler said he has fielded three business use cases for the iPad and tablets in general. They include salespeople on the go who need to present slide decks to customers and clients; executives traveling overnight who want to browse the Web; and anyone "that needs real access to apps while on their feet."
For more, read the eWeek article, AT&T Selling iPad to Enterprises Users, Rivaling Verizon.